Attorneys General from New York, California, North Carolina, Massachusetts and Illinois – along with several municipalities across the United States

If you are a parent or grandparent to a teenager, chances are you know about the popular e-cigarette, JUUL.

What you may not know is that JUUL e-cigarettes (or “vapes” as the kids call them) are potentially extremely harmful and have fuelled widespread addiction across the country.

In December 2018, the US Surgeon General declared that e-cigarette use “has become an epidemic among our nation’s young people.” And it’s no wonder. According to the National Institute on Drug Abuse, in 2018, more than 37 percent of 12th-graders reported vaping at least once in the past 12 months, while in 2017 it was only 28 percent. Why? While there are various connections, experts point to JUUL’s sleek and relentless advertising that suggests vaping is healthier than smoking, as well as the many different e-cigarette flavors.

Attorneys General from New York, California, North Carolina, Massachusetts and Illinois – along with several municipalities across the United States – have filled lawsuits against the San Francisco based company, alleging that JUUL Labs engaged in deceptive marketing practices targeting youth, misled consumers about the nicotine content of its products, and misrepresented the overall safety of its products. These lawsuits accompany investigations launched by 39 state attorneys general into JUUL Labs’ marketing and sales practices. The website Drugwatch.com estimates that there are 758 lawsuits against JUUL Labs, including class action lawsuits and personal injury claims, many of which claim the use of JUUL caused lung disease, seizures, nicotine toxicity, serious addiction issues and even death.

So how exactly does JUUL work and why is it so dangerous? According to the Center for Disease Control (CDC), JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled. Its sleek packaging looks just like a USB drive, making it attractive to teens and younger people. All JUUL e-cigarettes have a high level of nicotine. According to JUUL Labs, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes. Furthermore, JUUL is one of a few e-cigarettes that use nicotine salts, which allow particularly high levels of nicotine to be inhaled more easily and with less irritation than the free-base nicotine that has traditionally been used in tobacco products, including e-cigarettes.

Attorneys General from New York, California, North Carolina, Massachusetts and Illinois – along with several municipalities across the United States

The science is clear that nicotine can harm the developing adolescent brain – which keeps on developing until we are about 25 years old. The CDC further reports that using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. To make matters worst, the use of nicotine can actually alter the way neural pathways in teens’ brains are formed – called synapses – and may lead to an increase risk of using more harmful drugs further down the road.

If you or someone you love is struggling with an addiction to JUUL or has experienced harm as a result of using the e-cigarettes, give our lawyers at Swartz & Swartz P.C. a call. We have been among the best and most successful Boston personal injury and wrongful death law firms since the 1970’s. Importantly, we care about the health and safety of our community. Our team of experienced attorneys are waiting for your call.

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James Swartz, our Managing and Principal Attorney at Swartz & Swartz P.C., is a nationally recognized and respected trial attorney as well as consumer advocate. His practice focuses on cases involving negligence, torts, products liability, medical malpractice, wrongful death, and other claims involving catastrophic injuries.

 

 

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